A food revolution is under way and demand for organics is soaring in the US and Europe
For organic farming to be sustainable, what’s needed is more certainty of supply
An organic craze has swept the Western world in the past decade. A similar phenomenon is quietly brewing in India. Domestic demand for organic produce is expected to hit the one-billion mark by 2019 and there is considerable (unquantified) latent demand. But a number of barriers need to be removed, to make India a market truly ripe for the picking.