Manufacturers who go online will get on fine in the German construction market
The digital era calls for good customer service
It’s been some time since anyone has tried to pass off a statement like ‘digital has revolutionised the world we live in’ as an insightful observation. Offer that tired nugget up in an effort to impress at a cocktail party or business function and you’re likely to see some raised eyebrows. Soon enough you’ll probably find you’re talking to yourself. We all get it; digital is the world we live in. Every industry has had to adapt and the construction industry is no exception. Even though many firms are dragging their steel toe-capped feet, there’s big change on the way. We surveyed key players across the German building industry1 to find out more about what manufacturers can expect.