Unmasking the secrets of Chinese beauty

A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market

At US$22 billion, China has the largest skincare market in the world, and it’s also one of the fastest growing regions among major skincare markets. Furthermore, since China’s skincare spending per capita is still very low compared to that in other major markets, there is plenty of room for growth.


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