James George


I am the co-head of OC&C’s International Retail Practice and also lead the Consumer Sector in our London office. With an experience base built over 15 years and more than 300 assignments I have been fortunate enough to work with a fascinating variety of clients on diverse and exciting topics.

A common theme that unites my work is an enthusiasm to work from the intellectually stimulating pursuit of robust strategy development through to the practically challenging sharp end of making stuff happen. The beauty of consumer industries is that there is always a very clear arbiter of whether you’ve successfully delivered or not – and you can easily ask them!

Education & Prior Experience

Growing up in a fishing family in Cornwall taught me some important early lessons about the reward from hard work and the importance of capitalising on good times (you never knew when the weather might change ...)
My more formal education took the form of a state school education followed by a Chemistry degree at Oxford University.
Outside of OC&C I maintain an active interest in a number of start up firms which give a great opportunity to learn the practical challenges faced by smaller businesses. Business I am actively involved with include Flatiron Restaurant, Farmison.com, keepmebooked.com and a number of start up software firms.


  • Corporate Strategy
  • M & A and Private Equity
  • Business Unit Strategy


  • Consumer

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