The Lure of the East: Investment priorities for the world’s leader

In OC&C’s annual review of the world’s top 50 FMCG companies, we reveal that China is a land of opportunity for global manufacturers - but it's not an easy market to crack.

"Companies are looking for new markets that offer significantly better opportunities to grow, and China in the number one priority," says Chris Outram, chairman emeritus at OC&C.

"Our analysis shows that the international market has got tougher.  Very few companies have consistently grown organically over the past four years and the mature western market is now a very difficult place in which to operate, with energy and raw material costs rising.

"China is a golden goose for many companies.  The development of the market has happened so quickly that it seems incredible to believe the scale of potential for expansion."

Download PDF of "The Lure of the East"

Download PDF of “Dragon Slayers”, the OC&C Global Giants Index as reported in THE GROCER (28 July 2007)

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