The world in which established print media could rely on stable numbers of paying readers and in which advertising customers bought ads at high prices regardless of proofs of performance is dying. Readers today tend to only pay for differentiated, specific content – if at all. Advertisers today invest increasingly in digital, measurable reach at overall decreasing net prices.

To operate in this environment successfully in the long run, traditional media companies need to reinvent themselves.

Our current insight “Media landscape in transformation – what now?” summarises five strategic imperatives. Pursuing the winning strategies presented will help to ”future-proof” the business model.

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