Chehab Wahby specialises in competitive strategy for the retail, consumer goods and construction industries. In times of rapid changes and intensifying competition, he helps his clients sharpen their view on the relevant market trends in order to devise sustainable competitive strategies. His strategic work and projects focus on sales, distribution and marketing issues as well as operational cost optimisation.

Recently, Chehab Wahby has been intensely engaged in customer retention and its impact on strategy, organisation and processes. He points out to his clients the potential of new competitive strategies, but never loses sight of practical feasibility and realistic cost benefit considerations.

Education and prior experience:

• Australian Graduate School of Management in Sydney and the Ecole Superieure de Commerce in Reims (France)
• WHU – Koblenz School of Corporate Management (Germany)

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