We use case studies to assess your problem-solving and structuring skills.  We do not expect candidates to actually solve the cases in the interviews.  The interview is more about gauging how candidates approach a problem, and the thought processes they use to devise steps to solve it.

Many people have never encountered a case study before, but they all follow a general pattern. They can be on any topic, from the the size of the diaper market in the Netherlands to how many tankers would be required to soak up the water flooding Wankhede Stadium to a business strategy topic, involving company financial data and graphs, but they will all have the same fundamental aims in mind - to test your ability to think logically under pressure, your analytical abilities and commercial awareness, your ability to focus on the key issues, and your use of frameworks for organising your thoughts and devising answers to the case question.

One tip: the case study is never about the actual answer, it’s about your thought processes. Listen to the interviewer, take your time, set out your thinking, and follow through to conclusions. It is not just about asking the right questions, but using what combination of information and common sense you have available to explore a route to a solution. Never be afraid to admit you don’t know or don’t understand. And don’t be afraid to argue your corner, although conceding gracefully when appropriate (OK, so maybe there aren’t 75 million toddlers in Holland) is probably wise (and an asset that will stand you in good stead over the years).

Here are some examples of typical case studies you may encounter during your interviews:

• Burger Machines
• Imported spirits
• Leisure clubs
• Online fashion
• Snowboarding

Remember:

• If you don’t understand the question or feel you need additional information - ask

• Do not feel pressurised to provide an answer immediately - take your time, work through the issues, and organise your thoughts

• It’s not about getting ‘the right answer’; it’s about assessing how you approach the problem.

• Practice. For more information and practice case questions see www.acethecase.com.  You may also want to refer to The Vault Guide or the case interview preparation book ‘Case in Point’ by Mark P. Cosentino.