LAND OF THE GIANTS
OC&C's annual review of the UK's top 150 food and soft drink producers (2011)
Whilst lower commodity inflation in the first half of 2010 gave producers some breathing space, the environment continues to be tough with renewed commodity inflation and tightened consumer spending putting real pressure on the industry since late 2010. In this environment the large players stretched their lead over smaller producers, growing faster and increasing the margin advantage they delivered. However smaller ‘Davids’ with the right strategies can continue to thrive against the Goliaths of the industry.
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