• Our thinking

This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.

In this section you can find out more about recent books written by our directors. In addition you can view and download examples of our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.

OFFLINE VS ONLINE
OFFLINE VS ONLINE

Digital transformation of traditional media brands and companies

BIG PIE BIGGER BITE
BIG PIE BIGGER BITE

Seizing growth on the rebound (FMCG India Index 2009)

WILL THE LAST BE THE FIRST?
WILL THE LAST BE THE FIRST?

Challenges and success factors in online retailing